Behaviour & Demand

How forecast weather may shift the usual rhythm of the day.

Busan

Start with useful cues for walks, trips and plans. Research category tendencies are available below when you need them.

115 +pronounced shift106 – 114meaningful tendency95 – 105usual rhythm≤ 94below the usual level

Index 100 is usual behaviour under normal weather for this place and season. This is a research estimate, not a forecast of a specific business’s actual sales.

Today · your day

21…24°C · feels like up to 24°

+6° vs seasonal norm0.0 mm precipitationgusts 7 m/s

With +6°C warmer than the seasonal norm, behaviour may shift around outdoor activity, walking and cycling, shift to indoor activity. The clearest tendency is expected from 11:00 to 17:00.

+6°C warmer than the seasonal norm

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Outdoor activity90below normal

Walking and cycling91below normal

Shift to indoor activity106above normal

Best outdoor windowEvening17:00 – 23:00

Feels like about 22°

Least comfortable windowDaytime11:00 – 17:00

Feels like about 24°

Hot part of the day

Morning or evening is usually more comfortable for extended outdoor plans.

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitybelow normal · research evidence: high

Walking and cyclingbelow normal · research evidence: high

Discretionary tripsnear normal · research evidence: high

Shift to indoor activityabove normal · research evidence: high

106

Taxi / ride-hailing usenear normal · research evidence: medium

103

Delivery propensityabove normal · research evidence: high

106

Category tendencies

Not a forecast of any specific business's sales

Street retailbelow normal · research evidence: high

Indoor retail and mallsnear normal · research evidence: medium

100

Restaurant visitsnear normal · research evidence: high

Food deliveryabove normal · research evidence: high

107

Cold drinksabove normal · research evidence: high

107

Warm-weather apparelabove normal · research evidence: medium

108

Cold-weather apparelbelow normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 23° · 0.0 mm · gusts 7 m/s

Outdoor activity89below normal

Walking and cycling90below normal

Food delivery108above normal

Cold drinks108above normal

Daytime · 11:00 – 17:00

Feels like 24° · gusts 7 m/s

Outdoor activity87below normal

Walking and cycling88below normal

Street retail91below normal

Warm-weather apparel109above normal

Evening · 17:00 – 23:00

Feels like 22° · gusts 7 m/s

Outdoor activity92below normal

Walking and cycling93below normal

Warm-weather apparel107above normal

Food delivery106above normal

Tuesday, 13 October

18…23°C · feels like up to 23°

+4° vs seasonal norm3.9 mm precipitationgusts 14 m/s

With precipitation: 3.9 mm, gusts up to 14 m/s, behaviour may shift around walking and cycling, outdoor activity, discretionary trips. The clearest tendency is expected from 11:00 to 17:00.

precipitation: 3.9 mmgusts up to 14 m/s+4°C warmer than the seasonal norm

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Walking and cycling76substantially below normal

Outdoor activity77substantially below normal

Discretionary trips87below normal

Best outdoor windowEvening17:00 – 23:00

Feels like about 20° · 0.1 mm precipitation

Least comfortable windowDaytime11:00 – 17:00

Feels like about 23° · 3.8 mm precipitation

Precipitation

Allow extra time for outdoor plans and keep an indoor alternative.

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitysubstantially below normal · research evidence: high

Walking and cyclingsubstantially below normal · research evidence: high

Discretionary tripsbelow normal · research evidence: high

Shift to indoor activityabove normal · research evidence: high

113

Taxi / ride-hailing useabove normal · research evidence: medium

111

Delivery propensityabove normal · research evidence: high

107

Category tendencies

Not a forecast of any specific business's sales

Street retailsubstantially below normal · research evidence: high

Indoor retail and mallsabove normal · research evidence: medium

108

Restaurant visitsbelow normal · research evidence: high

Food deliveryabove normal · research evidence: high

108

Cold drinksnear normal · research evidence: high

103

Warm-weather apparelabove normal · research evidence: medium

106

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 22° · 0.0 mm · gusts 6 m/s

Warm-weather apparel107above normal

Cold-weather apparel94below normal

Outdoor activity95near normal

Food delivery105near normal

Daytime · 11:00 – 17:00

Feels like 23° · 3.8 mm · gusts 14 m/s

Outdoor activity70substantially below normal

Walking and cycling70substantially below normal

Street retail76substantially below normal

Shift to indoor activity117substantially above normal

Evening · 17:00 – 23:00

Feels like 20° · 0.1 mm · gusts 8 m/s

Warm-weather apparel104near normal

Cold-weather apparel96near normal

Outdoor activity97near normal

Walking and cycling97near normal

Wednesday, 14 October

15…19°C · feels like up to 19°

+0° vs seasonal normgusts 13 m/s

With gusts up to 13 m/s, behaviour may shift around walking and cycling, outdoor activity, discretionary trips. The clearest tendency is expected from 11:00 to 17:00.

gusts up to 13 m/s

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Walking and cycling93below normal

Outdoor activity95near normal

Discretionary trips100near normal

Best outdoor windowEvening17:00 – 23:00

Feels like about 17°

Least comfortable windowDaytime11:00 – 17:00

Feels like about 19°

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitynear normal · research evidence: limited

Walking and cyclingbelow normal · research evidence: limited

Discretionary tripsnear normal · research evidence: limited

100

Shift to indoor activitynear normal · research evidence: limited

100

Taxi / ride-hailing usenear normal · research evidence: limited

100

Delivery propensitynear normal · research evidence: limited

100

Category tendencies

Not a forecast of any specific business's sales

Street retailnear normal · research evidence: limited

Indoor retail and mallsnear normal · research evidence: limited

100

Restaurant visitsnear normal · research evidence: limited

100

Food deliverynear normal · research evidence: limited

100

Cold drinksnear normal · research evidence: limited

100

Warm-weather apparelnear normal · research evidence: medium

101

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 16° · gusts 13 m/s

Walking and cycling92below normal

Outdoor activity94below normal

Street retail96near normal

Daytime · 11:00 – 17:00

Feels like 19° · gusts 12 m/s

Walking and cycling88below normal

Outdoor activity91below normal

Street retail94below normal

Warm-weather apparel102near normal

Evening · 17:00 – 23:00

Feels like 17° · gusts 8 m/s

Outdoor activity99near normal

Walking and cycling99near normal

Street retail99near normal

Warm-weather apparel100near normal

Thursday, 15 October

14…20°C · feels like up to 20°

+0° vs seasonal normgusts 5 m/s

Forecast weather may behaviour may shift around outdoor activity, walking and cycling, discretionary trips. The clearest tendency is expected from 11:00 to 17:00.

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Outdoor activity100near normal

Walking and cycling100near normal

Discretionary trips100near normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 16°

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitynear normal · research evidence: high

100

Walking and cyclingnear normal · research evidence: high

100

Discretionary tripsnear normal · research evidence: high

100

Shift to indoor activitynear normal · research evidence: high

100

Taxi / ride-hailing usenear normal · research evidence: medium

100

Delivery propensitynear normal · research evidence: high

100

Category tendencies

Not a forecast of any specific business's sales

Street retailnear normal · research evidence: high

100

Indoor retail and mallsnear normal · research evidence: limited

100

Restaurant visitsnear normal · research evidence: high

100

Food deliverynear normal · research evidence: high

100

Cold drinksnear normal · research evidence: high

100

Warm-weather apparelnear normal · research evidence: medium

101

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 16° · gusts 2 m/s

Warm-weather apparel100near normal

Cold-weather apparel100near normal

Daytime · 11:00 – 17:00

Feels like 20° · gusts 3 m/s

Warm-weather apparel103near normal

Cold-weather apparel97near normal

Outdoor activity100near normal

Walking and cycling100near normal

Evening · 17:00 – 23:00

Feels like 19° · gusts 4 m/s

Warm-weather apparel102near normal

Cold-weather apparel98near normal

Friday, 16 October

16…22°C · feels like up to 23°

+3° vs seasonal normgusts 5 m/s

Forecast weather may behaviour may shift around outdoor activity, walking and cycling, shift to indoor activity. The clearest tendency is expected from 11:00 to 17:00.

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Outdoor activity98near normal

Walking and cycling98near normal

Shift to indoor activity102near normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 18°

Least comfortable windowDaytime11:00 – 17:00

Feels like about 22°

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitynear normal · research evidence: high

Walking and cyclingnear normal · research evidence: high

Discretionary tripsnear normal · research evidence: high

Shift to indoor activitynear normal · research evidence: high

102

Taxi / ride-hailing usenear normal · research evidence: medium

101

Delivery propensitynear normal · research evidence: high

102

Category tendencies

Not a forecast of any specific business's sales

Street retailnear normal · research evidence: high

Indoor retail and mallsnear normal · research evidence: limited

100

Restaurant visitsnear normal · research evidence: high

Food deliverynear normal · research evidence: high

102

Cold drinksnear normal · research evidence: high

102

Warm-weather apparelnear normal · research evidence: medium

103

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 18° · gusts 2 m/s

Warm-weather apparel101near normal

Cold-weather apparel99near normal

Daytime · 11:00 – 17:00

Feels like 22° · gusts 1 m/s

Outdoor activity93below normal

Warm-weather apparel107above normal

Food delivery106above normal

Cold drinks106above normal

Evening · 17:00 – 23:00

Feels like 21° · gusts 4 m/s

Warm-weather apparel105near normal

Cold-weather apparel95near normal

Outdoor activity98near normal

Walking and cycling98near normal

Saturday, 17 October

19…23°C · feels like up to 23°

+3° vs seasonal normgusts 9 m/s

With +3°C warmer than the seasonal norm, behaviour may shift around walking and cycling, outdoor activity, discretionary trips. The clearest tendency is expected from 11:00 to 17:00.

+3°C warmer than the seasonal norm

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Walking and cycling94below normal

Outdoor activity95near normal

Discretionary trips99near normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 20°

Least comfortable windowDaytime11:00 – 17:00

Feels like about 22°

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitynear normal · research evidence: limited

Walking and cyclingbelow normal · research evidence: limited

Discretionary tripsnear normal · research evidence: high

Shift to indoor activitynear normal · research evidence: high

101

Taxi / ride-hailing usenear normal · research evidence: medium

101

Delivery propensitynear normal · research evidence: high

101

Category tendencies

Not a forecast of any specific business's sales

Street retailnear normal · research evidence: limited

Indoor retail and mallsnear normal · research evidence: limited

100

Restaurant visitsnear normal · research evidence: high

Food deliverynear normal · research evidence: high

102

Cold drinksnear normal · research evidence: high

102

Warm-weather apparelnear normal · research evidence: medium

104

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 20° · gusts 8 m/s

Warm-weather apparel104near normal

Cold-weather apparel97near normal

Outdoor activity98near normal

Walking and cycling98near normal

Daytime · 11:00 – 17:00

Feels like 22° · gusts 8 m/s

Outdoor activity84substantially below normal

Walking and cycling84substantially below normal

Street retail89below normal

Food delivery108above normal

Evening · 17:00 – 23:00

Feels like 21° · gusts 9 m/s

Walking and cycling90below normal

Outdoor activity93below normal

Street retail95near normal

Warm-weather apparel105near normal

Sunday, 18 October

20…23°C · feels like up to 23°

+4° vs seasonal norm4.6 mm precipitationgusts 13 m/s

With precipitation: 4.6 mm, +4°C warmer than the seasonal norm, behaviour may shift around walking and cycling, outdoor activity, discretionary trips. The clearest tendency is expected in the evening.

precipitation: 4.6 mm+4°C warmer than the seasonal normgusts up to 13 m/s

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Walking and cycling72substantially below normal

Outdoor activity74substantially below normal

Discretionary trips87below normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 21°

Least comfortable windowEvening17:00 – 23:00

Feels like about 22° · 4.1 mm precipitation

Precipitation

Allow extra time for outdoor plans and keep an indoor alternative.

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitysubstantially below normal · research evidence: limited

Walking and cyclingsubstantially below normal · research evidence: limited

Discretionary tripsbelow normal · research evidence: high

Shift to indoor activityabove normal · research evidence: high

113

Taxi / ride-hailing useabove normal · research evidence: medium

111

Delivery propensityabove normal · research evidence: high

107

Category tendencies

Not a forecast of any specific business's sales

Street retailsubstantially below normal · research evidence: limited

Indoor retail and mallsabove normal · research evidence: medium

108

Restaurant visitsbelow normal · research evidence: high

Food deliveryabove normal · research evidence: high

109

Cold drinksnear normal · research evidence: high

104

Warm-weather apparelabove normal · research evidence: medium

106

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 21° · gusts 6 m/s

Warm-weather apparel105near normal

Cold-weather apparel96near normal

Outdoor activity99near normal

Walking and cycling99near normal

Daytime · 11:00 – 17:00

Feels like 23° · 0.5 mm · gusts 12 m/s

Walking and cycling79substantially below normal

Outdoor activity81substantially below normal

Street retail87below normal

Food delivery108above normal

Evening · 17:00 – 23:00

Feels like 22° · 4.1 mm · gusts 13 m/s

Outdoor activity70substantially below normal

Walking and cycling70substantially below normal

Street retail76substantially below normal

Shift to indoor activity115substantially above normal

Monday, 19 October

22…23°C · feels like up to 23°

+5° vs seasonal norm6.9 mm precipitationgusts 12 m/s

With precipitation: 6.9 mm, +5°C warmer than the seasonal norm, behaviour may shift around outdoor activity, walking and cycling, shift to indoor activity. The clearest tendency is expected in the morning.

precipitation: 6.9 mm+5°C warmer than the seasonal normgusts up to 12 m/s

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Outdoor activity74substantially below normal

Walking and cycling74substantially below normal

Shift to indoor activity116substantially above normal

Best outdoor windowEvening17:00 – 23:00

Feels like about 22° · 0.2 mm precipitation

Least comfortable windowMorning06:00 – 11:00

Feels like about 22° · 3.1 mm precipitation

Precipitation

Allow extra time for outdoor plans and keep an indoor alternative.

Hot part of the day

Morning or evening is usually more comfortable for extended outdoor plans.

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitysubstantially below normal · research evidence: high

Walking and cyclingsubstantially below normal · research evidence: high

Discretionary tripssubstantially below normal · research evidence: high

Shift to indoor activitysubstantially above normal · research evidence: high

116

Taxi / ride-hailing useabove normal · research evidence: medium

112

Delivery propensityabove normal · research evidence: high

110

Category tendencies

Not a forecast of any specific business's sales

Street retailsubstantially below normal · research evidence: high

Indoor retail and mallsabove normal · research evidence: medium

108

Restaurant visitsbelow normal · research evidence: high

Food deliveryabove normal · research evidence: high

112

Cold drinksabove normal · research evidence: high

107

Warm-weather apparelabove normal · research evidence: medium

107

Cold-weather apparelbelow normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 22° · 3.1 mm · gusts 8 m/s

Outdoor activity80substantially below normal

Walking and cycling81substantially below normal

Street retail85substantially below normal

Shift to indoor activity113above normal

Daytime · 11:00 – 17:00

Feels like 23° · 0.9 mm · gusts 10 m/s

Outdoor activity87below normal

Walking and cycling88below normal

Shift to indoor activity109above normal

Food delivery109above normal

Evening · 17:00 – 23:00

Feels like 22° · 0.2 mm · gusts 6 m/s

Outdoor activity94below normal

Warm-weather apparel106above normal

Cold-weather apparel94below normal

Walking and cycling95near normal

Tuesday, 20 October

21…24°C · feels like up to 24°

+5° vs seasonal norm1.0 mm precipitationgusts 7 m/s

With precipitation: 1.0 mm, +5°C warmer than the seasonal norm, behaviour may shift around outdoor activity, walking and cycling, discretionary trips. The clearest tendency is expected from 11:00 to 17:00.

precipitation: 1.0 mm+5°C warmer than the seasonal norm

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Outdoor activity79substantially below normal

Walking and cycling79substantially below normal

Discretionary trips87below normal

Best outdoor windowEvening17:00 – 23:00

Feels like about 22° · 0.0 mm precipitation

Least comfortable windowMorning06:00 – 11:00

Feels like about 21° · 0.4 mm precipitation

Precipitation

Allow extra time for outdoor plans and keep an indoor alternative.

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitysubstantially below normal · research evidence: high

Walking and cyclingsubstantially below normal · research evidence: high

Discretionary tripsbelow normal · research evidence: high

Shift to indoor activityabove normal · research evidence: high

113

Taxi / ride-hailing useabove normal · research evidence: medium

111

Delivery propensityabove normal · research evidence: high

107

Category tendencies

Not a forecast of any specific business's sales

Street retailsubstantially below normal · research evidence: high

Indoor retail and mallsabove normal · research evidence: medium

108

Restaurant visitsbelow normal · research evidence: high

Food deliveryabove normal · research evidence: high

109

Cold drinksnear normal · research evidence: high

104

Warm-weather apparelabove normal · research evidence: medium

106

Cold-weather apparelbelow normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 21° · 0.4 mm · gusts 6 m/s

Walking and cycling86below normal

Outdoor activity87below normal

Street retail89below normal

Discretionary trips92below normal

Daytime · 11:00 – 17:00

Feels like 24° · 0.1 mm · gusts 5 m/s

Outdoor activity87below normal

Walking and cycling89below normal

Shift to indoor activity109above normal

Food delivery109above normal

Evening · 17:00 – 23:00

Feels like 22° · 0.0 mm · gusts 7 m/s

Warm-weather apparel106above normal

Cold-weather apparel94below normal

Outdoor activity95near normal

Walking and cycling95near normal

Wednesday, 21 October

15…19°C · feels like up to 19°

+0° vs seasonal norm0.1 mm precipitationgusts 10 m/s

Forecast weather may behaviour may shift around walking and cycling, outdoor activity, discretionary trips. The clearest tendency is expected in the evening.

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Walking and cycling92below normal

Outdoor activity93below normal

Discretionary trips98near normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 15°

Least comfortable windowEvening17:00 – 23:00

Feels like about 16° · 0.1 mm precipitation

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitybelow normal · research evidence: limited

Walking and cyclingbelow normal · research evidence: limited

Discretionary tripsnear normal · research evidence: medium

Shift to indoor activitynear normal · research evidence: medium

102

Taxi / ride-hailing usenear normal · research evidence: medium

102

Delivery propensitynear normal · research evidence: medium

101

Category tendencies

Not a forecast of any specific business's sales

Street retailnear normal · research evidence: limited

Indoor retail and mallsnear normal · research evidence: medium

102

Restaurant visitsnear normal · research evidence: medium

Food deliverynear normal · research evidence: medium

101

Cold drinksnear normal · research evidence: limited

100

Warm-weather apparelnear normal · research evidence: medium

101

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 15° · gusts 6 m/s

Outdoor activity100near normal

Walking and cycling100near normal

Street retail100near normal

Discretionary trips100near normal

Daytime · 11:00 – 17:00

Feels like 19° · gusts 4 m/s

Warm-weather apparel103near normal

Cold-weather apparel98near normal

Outdoor activity100near normal

Walking and cycling100near normal

Evening · 17:00 – 23:00

Feels like 16° · 0.1 mm · gusts 10 m/s

Walking and cycling84substantially below normal

Outdoor activity87below normal

Street retail91below normal

Discretionary trips98near normal

Thursday, 22 October

16…16°C · feels like up to 16°

-1° vs seasonal norm0.3 mm precipitationgusts 10 m/s

With precipitation: 0.3 mm, behaviour may shift around walking and cycling, outdoor activity, discretionary trips. The clearest tendency is expected during the day.

precipitation: 0.3 mm

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Walking and cycling75substantially below normal

Outdoor activity78substantially below normal

Discretionary trips90below normal

Precipitation

Allow extra time for outdoor plans and keep an indoor alternative.

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitysubstantially below normal · research evidence: medium

Walking and cyclingsubstantially below normal · research evidence: medium

Discretionary tripsbelow normal · research evidence: medium

Shift to indoor activityabove normal · research evidence: medium

110

Taxi / ride-hailing useabove normal · research evidence: medium

109

Delivery propensitynear normal · research evidence: medium

104

Category tendencies

Not a forecast of any specific business's sales

Street retailsubstantially below normal · research evidence: medium

Indoor retail and mallsabove normal · research evidence: medium

108

Restaurant visitsnear normal · research evidence: medium

Food deliverynear normal · research evidence: medium

105

Cold drinksnear normal · research evidence: limited

100

Warm-weather apparelnear normal · research evidence: limited

100

Cold-weather apparelnear normal · research evidence: limited

100

Break down the day by timemorning, daytime and evening

For businesses

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Demand analytics for business →Methodology and limits