Behaviour & Demand

How forecast weather may shift the usual rhythm of the day.

Honchō

Start with useful cues for walks, trips and plans. Research category tendencies are available below when you need them.

115 +pronounced shift106 – 114meaningful tendency95 – 105usual rhythm≤ 94below the usual level

Index 100 is usual behaviour under normal weather for this place and season. This is a research estimate, not a forecast of a specific business’s actual sales.

Today · your day

20…25°C · feels like up to 25°

+5° vs seasonal normgusts 10 m/s

With +5°C warmer than the seasonal norm, behaviour may shift around walking and cycling, outdoor activity, discretionary trips. The clearest tendency is expected from 11:00 to 17:00.

+5°C warmer than the seasonal norm

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Walking and cycling87below normal

Outdoor activity88below normal

Discretionary trips97near normal

Best outdoor windowEvening17:00 – 23:00

Feels like about 20°

Least comfortable windowDaytime11:00 – 17:00

Feels like about 24°

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitybelow normal · research evidence: limited

Walking and cyclingbelow normal · research evidence: limited

Discretionary tripsnear normal · research evidence: high

Shift to indoor activitynear normal · research evidence: high

103

Taxi / ride-hailing usenear normal · research evidence: medium

102

Delivery propensitynear normal · research evidence: high

103

Category tendencies

Not a forecast of any specific business's sales

Street retailbelow normal · research evidence: limited

Indoor retail and mallsnear normal · research evidence: limited

100

Restaurant visitsnear normal · research evidence: high

Food deliverynear normal · research evidence: high

104

Cold drinksnear normal · research evidence: high

104

Warm-weather apparelabove normal · research evidence: medium

106

Cold-weather apparelbelow normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 23° · gusts 7 m/s

Walking and cycling87below normal

Outdoor activity88below normal

Street retail92below normal

Warm-weather apparel107above normal

Daytime · 11:00 – 17:00

Feels like 24° · gusts 8 m/s

Outdoor activity83substantially below normal

Walking and cycling83substantially below normal

Street retail89below normal

Warm-weather apparel109above normal

Evening · 17:00 – 23:00

Feels like 20° · gusts 10 m/s

Walking and cycling89below normal

Outdoor activity92below normal

Street retail94below normal

Warm-weather apparel104near normal

Tuesday, 13 October

18…26°C · feels like up to 26°

+4° vs seasonal norm0.0 mm precipitationgusts 8 m/s

With +4°C warmer than the seasonal norm, behaviour may shift around outdoor activity, walking and cycling, discretionary trips. The clearest tendency is expected from 11:00 to 17:00.

+4°C warmer than the seasonal norm

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Outdoor activity96near normal

Walking and cycling96near normal

Discretionary trips97near normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 21°

Least comfortable windowDaytime11:00 – 17:00

Feels like about 25°

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitynear normal · research evidence: high

Walking and cyclingnear normal · research evidence: high

Discretionary tripsnear normal · research evidence: high

Shift to indoor activitynear normal · research evidence: high

103

Taxi / ride-hailing usenear normal · research evidence: medium

102

Delivery propensitynear normal · research evidence: high

103

Category tendencies

Not a forecast of any specific business's sales

Street retailnear normal · research evidence: high

Indoor retail and mallsnear normal · research evidence: medium

100

Restaurant visitsnear normal · research evidence: high

Food deliverynear normal · research evidence: high

103

Cold drinksnear normal · research evidence: high

103

Warm-weather apparelabove normal · research evidence: medium

106

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 21° · gusts 7 m/s

Warm-weather apparel104near normal

Cold-weather apparel97near normal

Outdoor activity98near normal

Walking and cycling98near normal

Daytime · 11:00 – 17:00

Feels like 25° · gusts 4 m/s

Outdoor activity90below normal

Warm-weather apparel110above normal

Food delivery109above normal

Cold drinks109above normal

Evening · 17:00 – 23:00

Feels like 23° · 0.0 mm · gusts 4 m/s

Warm-weather apparel107above normal

Cold-weather apparel94below normal

Outdoor activity96near normal

Walking and cycling96near normal

Wednesday, 14 October

21…26°C · feels like up to 26°

+5° vs seasonal norm0.4 mm precipitationgusts 14 m/s

With +5°C warmer than the seasonal norm, gusts up to 14 m/s, behaviour may shift around walking and cycling, outdoor activity, shift to indoor activity. The clearest tendency is expected from 11:00 to 17:00.

+5°C warmer than the seasonal normgusts up to 14 m/s

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Walking and cycling87below normal

Outdoor activity88below normal

Shift to indoor activity105near normal

Best outdoor windowEvening17:00 – 23:00

Feels like about 23° · 0.4 mm precipitation

Least comfortable windowDaytime11:00 – 17:00

Feels like about 26°

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitybelow normal · research evidence: limited

Walking and cyclingbelow normal · research evidence: limited

Discretionary tripsnear normal · research evidence: high

Shift to indoor activitynear normal · research evidence: high

105

Taxi / ride-hailing usenear normal · research evidence: medium

103

Delivery propensitynear normal · research evidence: high

104

Category tendencies

Not a forecast of any specific business's sales

Street retailbelow normal · research evidence: limited

Indoor retail and mallsnear normal · research evidence: medium

101

Restaurant visitsnear normal · research evidence: high

Food deliverynear normal · research evidence: high

105

Cold drinksnear normal · research evidence: high

104

Warm-weather apparelabove normal · research evidence: medium

107

Cold-weather apparelbelow normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 23° · gusts 11 m/s

Walking and cycling85substantially below normal

Outdoor activity86below normal

Street retail91below normal

Warm-weather apparel107above normal

Daytime · 11:00 – 17:00

Feels like 26° · gusts 14 m/s

Walking and cycling79substantially below normal

Outdoor activity80substantially below normal

Street retail86below normal

Warm-weather apparel111above normal

Evening · 17:00 – 23:00

Feels like 23° · 0.4 mm · gusts 10 m/s

Outdoor activity90below normal

Walking and cycling90below normal

Street retail93below normal

Warm-weather apparel107above normal

Thursday, 15 October

19…20°C · feels like up to 20°

+2° vs seasonal norm0.1 mm precipitationgusts 5 m/s

Forecast weather may behaviour may shift around outdoor activity, walking and cycling, discretionary trips. The clearest tendency is expected from 11:00 to 17:00.

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Outdoor activity100near normal

Walking and cycling100near normal

Discretionary trips100near normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 19° · 0.0 mm precipitation

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitynear normal · research evidence: medium

100

Walking and cyclingnear normal · research evidence: medium

100

Discretionary tripsnear normal · research evidence: medium

100

Shift to indoor activitynear normal · research evidence: medium

100

Taxi / ride-hailing usenear normal · research evidence: medium

100

Delivery propensitynear normal · research evidence: medium

100

Category tendencies

Not a forecast of any specific business's sales

Street retailnear normal · research evidence: medium

100

Indoor retail and mallsnear normal · research evidence: medium

100

Restaurant visitsnear normal · research evidence: medium

100

Food deliverynear normal · research evidence: medium

100

Cold drinksnear normal · research evidence: limited

100

Warm-weather apparelnear normal · research evidence: medium

102

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 19° · 0.0 mm · gusts 3 m/s

Warm-weather apparel101near normal

Cold-weather apparel99near normal

Outdoor activity100near normal

Walking and cycling100near normal

Daytime · 11:00 – 17:00

Feels like 20° · 0.0 mm · gusts 5 m/s

Warm-weather apparel103near normal

Cold-weather apparel98near normal

Outdoor activity100near normal

Walking and cycling100near normal

Evening · 17:00 – 23:00

Feels like 20° · 0.0 mm · gusts 5 m/s

Warm-weather apparel102near normal

Cold-weather apparel98near normal

Outdoor activity100near normal

Walking and cycling100near normal

Friday, 16 October

19…23°C · feels like up to 23°

+3° vs seasonal norm0.1 mm precipitationgusts 4 m/s

With +3°C warmer than the seasonal norm, behaviour may shift around outdoor activity, walking and cycling, discretionary trips. The clearest tendency is expected from 11:00 to 17:00.

+3°C warmer than the seasonal norm

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Outdoor activity98near normal

Walking and cycling98near normal

Discretionary trips98near normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 20° · 0.0 mm precipitation

Least comfortable windowDaytime11:00 – 17:00

Feels like about 23°

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitynear normal · research evidence: high

Walking and cyclingnear normal · research evidence: high

Discretionary tripsnear normal · research evidence: high

Shift to indoor activitynear normal · research evidence: high

102

Taxi / ride-hailing usenear normal · research evidence: medium

101

Delivery propensitynear normal · research evidence: high

102

Category tendencies

Not a forecast of any specific business's sales

Street retailnear normal · research evidence: high

Indoor retail and mallsnear normal · research evidence: medium

100

Restaurant visitsnear normal · research evidence: high

Food deliverynear normal · research evidence: high

102

Cold drinksnear normal · research evidence: high

102

Warm-weather apparelnear normal · research evidence: medium

104

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 20° · 0.0 mm · gusts 3 m/s

Warm-weather apparel102near normal

Cold-weather apparel98near normal

Outdoor activity100near normal

Walking and cycling100near normal

Daytime · 11:00 – 17:00

Feels like 23° · gusts 1 m/s

Warm-weather apparel107above normal

Outdoor activity94below normal

Cold-weather apparel94below normal

Food delivery105near normal

Evening · 17:00 – 23:00

Feels like 22° · gusts 3 m/s

Warm-weather apparel106above normal

Cold-weather apparel95near normal

Outdoor activity98near normal

Walking and cycling98near normal

Saturday, 17 October

19…23°C · feels like up to 23°

+3° vs seasonal norm0.0 mm precipitationgusts 8 m/s

Forecast weather may behaviour may shift around outdoor activity, walking and cycling, discretionary trips. The clearest tendency is expected from 11:00 to 17:00.

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Outdoor activity99near normal

Walking and cycling99near normal

Discretionary trips99near normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 20° · 0.0 mm precipitation

Least comfortable windowDaytime11:00 – 17:00

Feels like about 23° · 0.0 mm precipitation

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitynear normal · research evidence: high

Walking and cyclingnear normal · research evidence: high

Discretionary tripsnear normal · research evidence: high

Shift to indoor activitynear normal · research evidence: high

101

Taxi / ride-hailing usenear normal · research evidence: medium

100

Delivery propensitynear normal · research evidence: high

101

Category tendencies

Not a forecast of any specific business's sales

Street retailnear normal · research evidence: high

Indoor retail and mallsnear normal · research evidence: medium

100

Restaurant visitsnear normal · research evidence: high

100

Food deliverynear normal · research evidence: high

101

Cold drinksnear normal · research evidence: high

101

Warm-weather apparelnear normal · research evidence: medium

104

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 20° · 0.0 mm · gusts 8 m/s

Warm-weather apparel103near normal

Cold-weather apparel97near normal

Outdoor activity99near normal

Walking and cycling99near normal

Daytime · 11:00 – 17:00

Feels like 23° · 0.0 mm · gusts 4 m/s

Warm-weather apparel107above normal

Outdoor activity94below normal

Cold-weather apparel94below normal

Walking and cycling95near normal

Evening · 17:00 – 23:00

Feels like 20° · gusts 5 m/s

Warm-weather apparel103near normal

Cold-weather apparel97near normal

Outdoor activity99near normal

Walking and cycling99near normal

Sunday, 18 October

17…24°C · feels like up to 24°

+3° vs seasonal norm0.1 mm precipitationgusts 6 m/s

With +3°C warmer than the seasonal norm, behaviour may shift around outdoor activity, walking and cycling, discretionary trips. The clearest tendency is expected from 11:00 to 17:00.

+3°C warmer than the seasonal norm

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Outdoor activity97near normal

Walking and cycling97near normal

Discretionary trips98near normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 19°

Least comfortable windowDaytime11:00 – 17:00

Feels like about 24°

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitynear normal · research evidence: high

Walking and cyclingnear normal · research evidence: high

Discretionary tripsnear normal · research evidence: high

Shift to indoor activitynear normal · research evidence: high

102

Taxi / ride-hailing usenear normal · research evidence: medium

101

Delivery propensitynear normal · research evidence: high

102

Category tendencies

Not a forecast of any specific business's sales

Street retailnear normal · research evidence: high

Indoor retail and mallsnear normal · research evidence: medium

100

Restaurant visitsnear normal · research evidence: high

Food deliverynear normal · research evidence: high

102

Cold drinksnear normal · research evidence: high

102

Warm-weather apparelnear normal · research evidence: medium

104

Cold-weather apparelnear normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 19° · gusts 4 m/s

Warm-weather apparel102near normal

Cold-weather apparel98near normal

Outdoor activity100near normal

Walking and cycling100near normal

Daytime · 11:00 – 17:00

Feels like 24° · gusts 4 m/s

Outdoor activity91below normal

Food delivery108above normal

Cold drinks108above normal

Warm-weather apparel108above normal

Evening · 17:00 – 23:00

Feels like 22° · 0.1 mm · gusts 6 m/s

Warm-weather apparel106above normal

Cold-weather apparel95near normal

Outdoor activity98near normal

Walking and cycling99near normal

Monday, 19 October

21…25°C · feels like up to 25°

+5° vs seasonal norm7.3 mm precipitationgusts 11 m/s

With precipitation: 7.3 mm, +5°C warmer than the seasonal norm, behaviour may shift around walking and cycling, outdoor activity, shift to indoor activity. The clearest tendency is expected from 11:00 to 17:00.

precipitation: 7.3 mm+5°C warmer than the seasonal norm

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Walking and cycling72substantially below normal

Outdoor activity74substantially below normal

Shift to indoor activity114above normal

Best outdoor windowEvening17:00 – 23:00

Feels like about 23° · 0.0 mm precipitation

Least comfortable windowMorning06:00 – 11:00

Feels like about 22° · 4.0 mm precipitation

Precipitation

Allow extra time for outdoor plans and keep an indoor alternative.

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitysubstantially below normal · research evidence: high

Walking and cyclingsubstantially below normal · research evidence: limited

Discretionary tripsbelow normal · research evidence: high

Shift to indoor activityabove normal · research evidence: high

114

Taxi / ride-hailing useabove normal · research evidence: medium

111

Delivery propensityabove normal · research evidence: high

108

Category tendencies

Not a forecast of any specific business's sales

Street retailsubstantially below normal · research evidence: high

Indoor retail and mallsabove normal · research evidence: medium

108

Restaurant visitsbelow normal · research evidence: high

Food deliveryabove normal · research evidence: high

109

Cold drinksnear normal · research evidence: high

104

Warm-weather apparelabove normal · research evidence: medium

107

Cold-weather apparelbelow normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 22° · 4.0 mm · gusts 11 m/s

Walking and cycling76substantially below normal

Outdoor activity78substantially below normal

Street retail82substantially below normal

Discretionary trips89below normal

Daytime · 11:00 – 17:00

Feels like 25° · 0.0 mm · gusts 10 m/s

Walking and cycling79substantially below normal

Outdoor activity80substantially below normal

Street retail87below normal

Warm-weather apparel110above normal

Evening · 17:00 – 23:00

Feels like 23° · 0.0 mm · gusts 9 m/s

Outdoor activity88below normal

Walking and cycling89below normal

Food delivery108above normal

Street retail92below normal

Tuesday, 20 October

22…27°C · feels like up to 27°

+7° vs seasonal normgusts 15 m/s

With +7°C warmer than the seasonal norm, gusts up to 15 m/s, behaviour may shift around walking and cycling, outdoor activity, shift to indoor activity. The clearest tendency is expected from 11:00 to 17:00.

+7°C warmer than the seasonal normgusts up to 15 m/s

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Walking and cycling83substantially below normal

Outdoor activity84substantially below normal

Shift to indoor activity106above normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 24°

Least comfortable windowDaytime11:00 – 17:00

Feels like about 27°

Strong gusts

Exposed routes and cycling may be noticeably less comfortable.

Hot part of the day

Morning or evening is usually more comfortable for extended outdoor plans.

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitysubstantially below normal · research evidence: limited

Walking and cyclingsubstantially below normal · research evidence: limited

Discretionary tripsnear normal · research evidence: high

Shift to indoor activityabove normal · research evidence: high

106

Taxi / ride-hailing usenear normal · research evidence: medium

103

Delivery propensityabove normal · research evidence: high

106

Category tendencies

Not a forecast of any specific business's sales

Street retailbelow normal · research evidence: limited

Indoor retail and mallsnear normal · research evidence: limited

100

Restaurant visitsnear normal · research evidence: high

Food deliveryabove normal · research evidence: high

107

Cold drinksabove normal · research evidence: high

107

Warm-weather apparelabove normal · research evidence: medium

109

Cold-weather apparelbelow normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 24° · gusts 12 m/s

Walking and cycling81substantially below normal

Outdoor activity83substantially below normal

Street retail88below normal

Warm-weather apparel108above normal

Daytime · 11:00 – 17:00

Feels like 27° · gusts 12 m/s

Walking and cycling79substantially below normal

Outdoor activity80substantially below normal

Street retail86below normal

Warm-weather apparel111above normal

Evening · 17:00 – 23:00

Feels like 24° · gusts 15 m/s

Walking and cycling78substantially below normal

Outdoor activity80substantially below normal

Street retail86below normal

Warm-weather apparel109above normal

Wednesday, 21 October

18…25°C · feels like up to 25°

+5° vs seasonal norm3.2 mm precipitationgusts 15 m/s

With precipitation: 3.2 mm, +5°C warmer than the seasonal norm, behaviour may shift around outdoor activity, walking and cycling, discretionary trips. The clearest tendency is expected during the day.

precipitation: 3.2 mm+5°C warmer than the seasonal normgusts up to 15 m/s

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Outdoor activity70substantially below normal

Walking and cycling70substantially below normal

Discretionary trips86below normal

Best outdoor windowMorning06:00 – 11:00

Feels like about 25°

Least comfortable windowEvening17:00 – 23:00

Feels like about 19° · 3.1 mm precipitation

Precipitation

Allow extra time for outdoor plans and keep an indoor alternative.

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitysubstantially below normal · research evidence: limited

Walking and cyclingsubstantially below normal · research evidence: limited

Discretionary tripsbelow normal · research evidence: high

Shift to indoor activityabove normal · research evidence: high

114

Taxi / ride-hailing useabove normal · research evidence: medium

111

Delivery propensityabove normal · research evidence: high

108

Category tendencies

Not a forecast of any specific business's sales

Street retailsubstantially below normal · research evidence: limited

Indoor retail and mallsabove normal · research evidence: medium

108

Restaurant visitsbelow normal · research evidence: high

Food deliveryabove normal · research evidence: high

110

Cold drinksnear normal · research evidence: high

105

Warm-weather apparelabove normal · research evidence: medium

106

Cold-weather apparelbelow normal · research evidence: medium

Break down the day by timemorning, daytime and evening

Morning · 06:00 – 11:00

Feels like 25° · gusts 12 m/s

Outdoor activity86below normal

Walking and cycling86below normal

Street retail90below normal

Warm-weather apparel109above normal

Daytime · 11:00 – 17:00

Feels like 22° · 0.1 mm · gusts 9 m/s

Walking and cycling84substantially below normal

Outdoor activity86below normal

Street retail90below normal

Warm-weather apparel106above normal

Evening · 17:00 – 23:00

Feels like 19° · 3.1 mm · gusts 11 m/s

Walking and cycling70substantially below normal

Outdoor activity74substantially below normal

Street retail79substantially below normal

Discretionary trips90below normal

Thursday, 22 October

16…16°C · feels like up to 16°

-2° vs seasonal norm0.5 mm precipitationgusts 11 m/s

With precipitation: 0.5 mm, behaviour may shift around walking and cycling, outdoor activity, discretionary trips. The clearest tendency is expected during the day.

precipitation: 0.5 mm

What weather may change in everyday plans

This is a general cue for the selected point, not personal or medical advice.

Walking and cycling70substantially below normal

Outdoor activity73substantially below normal

Discretionary trips90below normal

Precipitation

Allow extra time for outdoor plans and keep an indoor alternative.

Research view: behaviour and categoriesfor businesses, organisers and the curious

Behaviour → categories

How a weather shift may reach categories

These are research tendencies against normal weather, not percentages or a forecast of a specific business’s sales.

People’s behaviour

Which everyday plans may shift

Outdoor activitysubstantially below normal · research evidence: limited

Walking and cyclingsubstantially below normal · research evidence: limited

Discretionary tripsbelow normal · research evidence: medium

Shift to indoor activityabove normal · research evidence: medium

110

Taxi / ride-hailing useabove normal · research evidence: medium

109

Delivery propensitynear normal · research evidence: medium

104

Category tendencies

Not a forecast of any specific business's sales

Street retailsubstantially below normal · research evidence: medium

Indoor retail and mallsabove normal · research evidence: medium

108

Restaurant visitsnear normal · research evidence: medium

Food deliverynear normal · research evidence: medium

105

Cold drinksnear normal · research evidence: limited

100

Warm-weather apparelnear normal · research evidence: limited

100

Cold-weather apparelnear normal · research evidence: limited

100

Break down the day by timemorning, daytime and evening

For businesses

Need a forecast for your own locations?

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Demand analytics for business →Methodology and limits